Boutique Beauty Campaign
Key art, social cutdowns, and editorial lookbook
A boutique skincare brand needed a campaign world for their seasonal launch—hero imagery that felt editorial, social content that stopped the scroll, and a lookbook that press could actually use.
Role
Creative Direction, Art Direction
Services
campaign-direction, key-art, editorial-lookbook
Tools
Hybrid pipeline, Photographic direction, Editorial design
System + Direction Lock
We treated this as a Campaign World engagement: define the visual territory first, then produce volume within it. The direction phase established color story, lighting approach, and composition rules. Production generated options rapidly. The finish phase ensured every output met editorial standards.
What we delivered
The campaign launched across digital and earned media simultaneously. The lookbook drove press coverage; the social content drove engagement. The visual coherence made a small brand feel substantial.